Nancy Behrman is the founder of Behrman Communications, and the PR and brand building expert recently sat down for a wide ranging conversation detailing the many areas in which marketing and sustainability just so happen to intersect. Sharp, witty and exceptionally informed concerning issues of considerable depth, Behrman outlined how she went about creating Behrman Communications from scratch and discussed how she would go about promoting the need for greater awareness of issues relating to sustainability, the environment and green building practices.
One of the challenges facing the green energy industry and the world at large is convincing people that continuing to do things the way they have been done in the past will not solve much of anything, and certainly will not accomplish anything positive any time soon. There are quite a few who are still clinging to the status quo for one reason or another, but it is well past time for sweeping changes to be made if we are going to be able to generate a meaningful and positive impact on climate change and the deleterious effects it has already wrought.
One method available to us is through the use of marketing principles that make the public more aware of the facts relating to this critical issue of our time, and Behrman is absolutely correct when she points out that there is only so much that can be done when there is a lack of awareness regarding a subject such as this. After all, the most difficult problem to solve is the one people do not realize or care to admit exists.